This course introduces students to prominent theories within the field of communication, focusing on the role of theory in strategic communication. It looks specifically at theories related to the communicator, the message, and the medium, and assesses the impact of these theories within organizations. Internship Requirement: Students are expected to select relevant theories to develop a strategic plan for a specific organization, including alignment of organizational vision, mission, and objectives, creation of organizational structures, and examination of the critical role of theory in developing and implementing a successful communication program.