This course covers the fundamental concepts and economic principles behind supply and demand, opportunity costs and market price in application to managerial decisions of business. Study will focus is on production and cost theory, market structure, and pricing with emphasis on models of economic behavior of the consumer and the firm. Students will develop analysis skills to solve problems and reinforce students' quantitative understanding to make optimal decisions using marginal analysis, demand analysis and optimal pricing, estimating and forecasting demand, production, cost analysis, and competition. This course will also include an introduction to linear programming using Microsoft Excel.